Continuing the move from software to services, Adobe is buying #5 microstock agency Fotolia for $800 million in cash. Gone are the days when one (i.e. I) could buy Photoshop and own it forever; now one has to buy a monthly subscription to get Photoshop plus a bunch of services, which may now include microstock photos.
“As we integrate Fotolia, we believe our members will use Creative Cloud as the place to discover and buy great content — and also as a place where they can sell and showcase their work.”
— David Wadhwani, general manager of Adobe’s digital media business
The PhotoSecrets 100 list has Fotolia as the #5 microstock agency in terms of traffic, following Shutterstock (public), iStock (owned by Getty Images), Dreamstime (private) and 123RF (private). I guess that puts #6 Deposit Photos in play.
“We’re excited to integrate Fotolia’s global network of buyers and sellers, along with our Typekit font market and our new Creative Talent Search, into a single Creative Cloud marketplace experience.”
— David Wadhwani, general manager of Adobe’s digital media business
About Fotolia
- Founded in 2005 by Oleg Tscheltzoff, Patrick Chassany and Thibaud Elziere.
- Based in New York City.
- Privately-held by KKR, TA Associates, and management.
- Over 34 million stock photos.
- Owns Dollar Photo Club.
You might also like
Source: Adobe.
